When writing information for the general public on AIA Publishing, I made sure that I avoided mentioning the word self-publishing, instead I emphasised the fact that we have a submission process. Why? Because, for some, self-published is a dirty word.
When authors click on the link to find out more about AIA Publishing, they discover that we’re a rare fish, a self-publishing service provider with a submission process. We’ll only help publish books that we think are not only of a sufficient quality to be published but also good enough—at least 4.5 stars on our rating system—to warrant wearing the AIA Publishing name. We explain our partnership publishing system so it’s clear that the publication process is author funded, but to give our authors the kudos they deserve, I don’t mention self-publishing or self-funded in what is designed to be read by the general public.
We don’t want our authors’ achievements tainted by what many see as a dirty word.
Many authors pay for a self-publishing service provider assuming that will guarantee them a quality product. It should, but in my experience as a reviewer it mostly doesn’t. It gives them a publisher’s name, but the name is meaningless because there is no submission process, and the deal often leaves them with no control over their files and pricing, plus a relatively high royalty considering what they paid for the service. I created AIA Publishing to give authors a better alternative.
The idea is help authors bring their work to a level where it’s ready for publication, and then if it excites us, we’ll offer a partnership publishing deal with AIA Publishing. The author funds the publication, but we are the ones who decide if it’s good enough to wear the AIA Publishing name. This is the difference between author-funded publishing and self-publishing. We call the AIA Publishing program partnership publishing because we work together to produce a book we can both be proud of, one we can place in a prime position on our site and hold up as the pinnacle of independent publishing.
We aren’t a big business with big overheads that you pay for; we’re not trying to make billions out of you, just be paid for the work we do. We’re a collection of authors who are also editors and who have learned the publishing business by doing it ourselves and doing it well—affirmed by our books being Awesome Indies approved and often a recipient of a Seal of Excellence. We are authors providing services for authors; we know what you need and what is fair. We give you the kind of deal we’d take ourselves. And our name is synonymous with quality.
Perhaps best of all, if you write the kind of book we’re looking for, you won’t have to wear the self-published label.